Euronext Paris · DKUPL
The parent company of Dékuple China: a listed European group that started in 1972 and now centres on data, AI and digital marketing.
Figures from the Dékuple Group website, as of November 2026
Dékuple is a data marketing group headquartered in Montreuil, in the Paris region, and listed on Euronext Paris (Compartment C) under the ticker DKUPL, ISIN FR0000062978. The parent company is ADLPartner SA; “Dékuple” has been its commercial brand since 2021.
The group started in 1972 in direct marketing of magazine subscriptions and has turned itself into an international communication and data marketing group over five decades: digital marketing made up 71.1% of revenue in 2025. Today it runs on three pillars, Advise (consulting), Create (agencies) and Boost (martech), with 1,200+ employees in 11 countries serving more than 750 key accounts and international mid-caps. It is led by Chairman and CEO Bertrand Laurioz, the third member of the founding family to lead it.
Dékuple China (翱巍（上海）计算机科技有限公司) is the group's business in China. Based in Shanghai, it provides data-driven marketing for international brands entering the Chinese market.
Three pillars
The group connects consulting, creative agencies and martech into one growth platform covering 70+ marketing and communication expertise areas. Dékuple China is part of the Create pillar.
Converteo
An international AI consulting firm, from strategy to deployment across data, agentic AI, martech and digital transformation. 450+ consultants serving 200+ key accounts and mid-caps.
Paris · New York · Toronto · Madrid · Milan
13 international agencies, 41 awards in 2025
After, Brainsonic, Das Kapital, Dékuple China, DKPL PURPLE, Dot Control, GUD.BERLIN, Halley, Le Nouveau Bélier, Reech, SAY, Selmore and Subko&Co. In the group, Dékuple China is the precision marketing agency and European desk.
Shanghai · Paris · Madrid · Berlin · Amsterdam · Milan · Dubai …
The Boost Factory
A full-funnel martech hub: Boost Platform, Dekuple Insight, Reech Social Vox, RocketLinks, SPR Media, Ividence, Superloop, Coup de Poing, Store Flow and oKube, covering data, SEO & GEO, performance media, lead generation, loyalty and measurement.
France · Europe
Revenue mix
Converteo
Data, AI and agentic transformation consulting with more than 450 consultants; opened in North America in 2024, Spain in 2025 and Milan in early 2026.
International multi-expertise agency network
The 13 international agencies of the Create pillar (Dékuple China among them), plus the Boost pillar's martech hub, the Boost Factory (RocketLinks, Ividence, oKube and others).
Magazine subscriptions and insurance brokerage
The group's original businesses: about 1.8 million active open-ended magazine subscriptions, and affinity insurance brokerage (ADLP Assurances, under strategic review since June 2026).
| Revenue | €242.6M+11.4% (2024: €217.8M) |
|---|---|
| Net revenue (formerly gross margin) | €180.5M+6.8% (2024: €169.0M) |
| Restated EBITDA | €23.7M+0.8%, 13.2% of net revenue |
| Net income, group share | €9.6M |
| Dividend per share | €0.76 |
| International share of net revenue | 14.1%2024: 5.9% |
Sources: FY2025 results release (30 Mar 2026, PDF) · Dékuple 2025 annual report (French, PDF)
H1 2026: revenue €121.9M (+3.9%), net revenue €90.3M (+2.2%), net income group share €6.1M (+58.9%).Source: Boursier.com, H1 2026 results (28 Sep 2026)
Announced in December 2025, for 2030:
History
Philippe Vigneron founds France Abonnements, selling magazine subscriptions by direct marketing.
ADLPartner is created.
Listing on the Paris stock exchange.
Activis (2012), Converteo (2014) and Leoo (2015) join; the ADLP Assurances brokerage is set up in 2013.
The group's B2B marketing engineering business (formerly AWE) starts work in China for clients such as Elkem, Bureau Veritas and Geodis.
Ividence, Pschhh and AWE join; Bertrand Laurioz becomes Chairman and CEO and launches the “Ambition 2025” plan.
ADLPerformance becomes Dékuple (trading as DEKUPLE from 6 October); majority stake in Reech.
50th anniversary; majority stake in Brainsonic; stake in Shanghai B2C agency Duhno Marketing to grow the China business.
Le Nouveau Bélier joins and Smart TraffiK becomes majority-owned; Bertrand Laurioz joins President Macron's Business France delegation to China.
Tie-up with Coup de Poing and partnership with GUD.berlin; Converteo opens in North America.
Acquisition of Selmore and DotControl (Netherlands) and After (Spain); “Ambition 2030” plan unveiled in December.
New businesses in the Middle East (Das Kapital), Poland (Subko&Co) and Italy (SAY), and a Converteo subsidiary in Milan; the group is organised into three pillars, Advise, Create and Boost, and Dekuple Agency becomes DKPL PURPLE.
11 countries and 14 cities across Europe, North America, China and the Middle East:
In China
The group's China business began in 2019 with a B2B marketing engineering team (formerly AWE), generating leads in China for European industrial clients such as Elkem, Bureau Veritas and Geodis.
In October 2022 the group took a stake in Duhno Marketing, a Shanghai B2C agency founded in 2017 by Benoît Raoult, adding fashion, FMCG and higher-education expertise.
Today Dékuple China positions itself as a precision marketing agency and European desk: lead generation, persona and competitor insights, WeChat and social visibility, and brand visibility in large language models (GEO).
Dékuple is a French data marketing group listed on Euronext Paris (ticker DKUPL); its parent company is ADLPartner SA. It runs on three pillars: Advise (AI and data consulting, Converteo), Create (13 international creative agencies) and Boost (the Boost Factory martech hub). 2025 revenue was €242.6M, with 1,200+ employees in 11 countries.
Dékuple China (翱巍（上海）计算机科技有限公司) is Dékuple Group's business in China. It belongs to the group's Create pillar as its precision marketing agency and European desk, serving international brands entering China from its Shanghai base.
The group operates in 11 countries across Europe, North America, China and the Middle East, with offices in Paris, Madrid, Barcelona, Lisbon, Amsterdam, Rotterdam, Berlin, Warsaw, Milan & Padua, New York, Toronto, Dubai, Abu Dhabi and Shanghai.
Yes. The listed company's legal name is ADLPartner SA and “Dékuple” is its commercial brand; the shares have traded on Euronext Paris as DEKUPLE since October 2021.
The “Ambition 2030” plan announced in December 2025 targets revenue above €400M by 2030 (85% from digital), net revenue of €320M, and 30% of revenue and staff outside France.
A European group's methods and data capability, with a Shanghai team that knows China's digital ecosystem. Tell us your goal and we will suggest where to start.
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