Dékuple China

Meet the team

A cross-functional digital marketing team in Shanghai — strategy, data, content and tech experts covering the full path from market diagnosis to execution. We make complexity simple.

Executive Leadership

Dékuple Group

Bertrand Laurioz

Group CEO

China is not one market — it is the equivalent of twenty European countries. In 2022 its advertising spend reached 600 billion RMB, and more than half of all transactions happen online, making it more digitalised than Europe. There is no Google, no LinkedIn; only a more advanced local ecosystem. Dékuple is rooted in China to help European brands truly enter this complex, opportunity-rich market, and to help Chinese brands go global.

Cyril Nawawi

General Manager, China

Benoit Raoult

Global Business Director

Boson Yang

Operations Director

At Dékuple China, we don't deliver and disappear. From group headquarters to our China team, we work alongside our clients — diagnosing their position in China's digital ecosystem and directing resources where they matter most. With 20 years in data marketing, we believe strategy is measured not by slides, but by tangible growth.

Core Service Team

Every day, we help clients answer two questions: what are their prospects asking and clicking on across AI search and digital platforms, and how much of their budget generates real leads? From GEO and SEM to SCRM and CDP, we connect the dots to deliver measurable results. One client called us "the people who make complexity simple" — the best compliment we could ask for.

Wanting Zong

GEO & Data Head

Cassie Chen

Sr Project Manager

Wenwen Cao

Sr Project Manager

Cate Liu

Project Manager

Layla Fu

Project Manager

Business Development

I rarely start by talking about what we can do. Instead, I ask: what's your biggest digital marketing challenge in China right now? We've helped international clients across industrial, healthcare, education and luxury sectors enter China, while helping Chinese brands expand overseas. Good partnerships start with an honest diagnosis, even if we never end up working together.

William Wang

BD Manager

Creative Team

Content brings strategy to life. We go beyond surface-level localisation to shape brand stories around how Chinese audiences search, use WeChat and engage with short videos. Every post and landing page must answer the reader's unspoken questions. Looking good is just the start; being found, cited by AI and remembered is the goal.

Joey Liu

Content Manager

Lynn Shi

Sr Visual Designer

Finance Team

Compliance and transparency are fundamental to earning international clients' trust. From contracts and invoicing to cross-border payments and data compliance, we keep every yuan accountable. So while marketing and sales focus on growth, they can move forward with confidence.

Lucy Lu

Sr Accountant

Ada

Administrator

Want to join us?

We are always looking for people who understand China and think internationally. See our open roles.

See open roles