AkzoNobel
AkzoNobel · WeChat & Weibo
Sustained, day-to-day management of existing social accounts to extend brand communication to a wider Chinese audience.
Objective
Create and distribute content around the needs of Chinese audiences, establish an official brand voice and stay connected with stakeholders and prospects.
Challenge
Sustain and scale brand communication to the Chinese public through the day-to-day operation of existing social accounts.
Solution
- Competitor analysis: study top-performing competitor content and distil actionable insights.
- Content creation: strengthen storytelling and transparency to build trust.
- Lead generation: use product content and calls to action to drive form submissions.
Results
2024
30k+
Total followers
50K+
Monthly reads
3k+
Monthly shares
750+
New followers per month
Execution highlights
- A standardised content workflow covering creation, publishing and account management.
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