Global Logistics Brand

Global Logistics Brand · Lead Generation

We helped a global leading logistics forwarding brand promote brand presence and generate qualified leads through adequate digital marketing initiatives.

Client Global Logistics Brand
Scope Digital marketing, lead generation
Industry Logistics

Challenges

  • Lack of brand awareness in mainland China.
  • Never tried other touchpoints beside WeChat.
  • Implicit content strategy for lead-gen purpose.
  • Not fully utilise existing tools to collect digital leads.

Solutions

  • Business workshop: define business priority.
  • Persona profile: analyse persona.
  • Digital footprint analysis: find digital gaps.
  • Campaign execution phases: precise execution.

Results

Data from 2021-2022 Client Case

73% Conversion rate to SQL
70+ Average monthly MQLs
79% MQL conversion rate on WeChat & KOL

Additional outcomes

  • CPL is lower than industry benchmark.
  • Tried once by using comic storytelling.
Global Logistics Brand · Lead Generation

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