CHAGEE
CHAGEE · Paris Pop-up Store
CHAGEE aimed to use the Paris Olympics to expand further into Europe, especially France, turning the Games into a platform for Sino-French cultural exchange and deeper international brand recognition.
Background
CHAGEE aimed to capitalise on the Paris Olympics to expand further into the European market, especially France, with plans to open stores globally in the coming years and strengthen the brand's global influence.
Objective
Use the Paris Olympics as a platform for Sino-French cultural exchange and deepen the brand's recognition in international markets.
Solution
- Innovative pop-up stores: establish a pop-up at Paris Gare Saint-Lazare to attract attention and customers.
- Parisian online/offline promotion: partner with culturally significant landmarks ahead of the Olympics, such as the Louvre.
- Collaboration with the French Embassy: facilitate Sino-French cultural exchange through joint events and cultural experiences, reinforcing international influence.
Results
1,200+
Day-one visitors to the pop-up store
5,300
Total interactions, including gifts and milk tea giveaways
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