Elkem
Elkem · SCRM Implementation
We provided SCRM consulting and implementation support for leading chemical manufacturer to enhance customer engagement and sales conversion.
Challenge
- Lack of automation in lead process that limited sales conversion efficiency
- No unified view to track engagement and preferences across multiple lead sources
- No integrated platform to deploy and manage multi-format marketing materials for lead generation
Solution
- Automated Lead Scoring & Delegation – Implemented scoring rules and auto-assignment of leads to respective sales
- Lead Source Identification – Configured system to track and categorize leads from online and channels
- Multi-Format Content Strategy – Leveraged SCRM tools to create content across diverse formats, increasing engagement and lead generation
Results
- Configured segmentation rules for 10+ product segments, establishing automated lead categorization and routing to the appropriate sales
- Designed and deployed 5+ tailored CTA flows for different interaction scenarios, enhancing engagement and guiding leads effectively
Your brand could be our next case
Whether you are an enterprise seeking a new perspective on the Chinese market, or a professional company looking to improve marketing performance, we provide expert services and insights.
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