Elkem
Elkem · Social Media Operation
How to build a professional WeChat Official Account for Elkem’s silicone business from scratch ( from 0 to 1 ) and make it a driver for business growth ?
Challenge
There are many brand accounts with overlapping and complex business scopes. How can we consolidate and integrate data across these different accounts?
Solution
- WeChat Account Positioning: Establish the account and set up menu for different functions
- Data Integration: manage data and offer follower transfer strategy
- Feature & Process: Launch features and implement new process
- Account Operation: Content planning and creation (Landing page & Xiumi design), collect leads
RESULT
throughout 2024
80+
WeChat Article Content
47000+
Total Reads
22%
WeChat Follower Growth
160+
Leads from WeChat Backend
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