Tuzki
Tuzki · Integrated Marketing
As more IP brands enter China and competition intensifies, we helped Tuzki stand out from the crowd.
Objective
Broaden brand reach, make Tuzki more memorable and increase both brand influence and fan interaction.
Challenge
As more and more IP brands enter China and competition intensifies, how can Tuzki stand out from the crowd?
Solution
- Content creation: enrich the brand story by combining Tuzki's character universe with social trends.
- Viral video: partner with popular creator Afu Thomas to show his interaction with Tuzki on video.
- Offline event: run Tuzki's Paris event and amplify it online through photos, GIFs, video and live text updates.
Results
During the campaign
10M
Content impressions
4,000
Content engagements
3.6M+
Miaopai & Bilibili video views
500K
Social media impressions
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