Good partnerships put the client centre stage: three years with Mersen, from website to GEO
A good partnership doesn't make decisions for the client; it gives them the judgement to decide. With Mersen we went from a 2024 website SEO rebuild to 2025 training and a 2026 GEO project covering 150+ questions.
Real partnership hands judgement back to the client
Some partnerships deliver projects; others deliver capability and confidence. We believe real partnership doesn't mean deciding for the client, but putting the judgement back in their hands.
2024: starting with the website
Our work with Mersen began in 2024 with an SEO rebuild of its website and content localisation. The most valuable result wasn't a page in a report but the understanding we built while exploring and adjusting direction together.
2025: marketing training and WeChat content
In 2025 came a two-day omnichannel marketing training and a WeChat content project built on user insight. We put Mersen's digital footprint data on the table as it was: where the gaps and opportunities lay, the client could see more clearly than we could, and the way forward was always theirs to decide. Our job was to hand over the methods, tools and evidence so the client could make its own judgements.
2026: the GEO project
In 2026 Mersen launched its GEO project: more than 150 questions, in three phases. As AI search reshapes discovery, we are exploring the new frontier of brand visibility together.
From website foundations to team capability to the frontier of AI search, there were no leaps and no shortcuts. We are grateful that Mersen chose us to take part in, and witness, this growth. Thank you to every client for your trust, which lets us truly put you centre stage.
To see how a GEO project usually runs in phases, visit our generative engine optimisation (GEO) service.
Key Data & Sources
| Data | Value | Source |
|---|---|---|
| Questions covered by the Mersen GEO project | 150+, in three phases | Dékuple China WeChat account |
FAQ
What has Dékuple China done with Mersen?
A website SEO rebuild and content localisation in 2024, a two-day omnichannel marketing training and a WeChat content project in 2025, and a GEO project launched in 2026.
How big is the Mersen GEO project?
It covers more than 150 questions in three phases, with phase 2 starting in September 2026.
What does a good client partnership mean to Dékuple China?
Not deciding for the client, but handing over the data, methods and tools so they can make their own judgements and always set the direction.