Insights topic · 3 pieces

WeChat & SCRM

WeChat marketing and SCRM: Official Accounts, Mini Programs, WeCom and private traffic — turning WeChat traffic into customers you can nurture and convert.

  1. WeChat & SCRM Guide B2B lead management in China: why use SCRM, and what to build lead forms with B2B brands generating leads digitally in China need SCRM in the long run, because WeChat's own data and features can't nurture users well. Build lead forms in SCRM or marketing automation, so the data can be reused to nurture and score leads. Boson Yang
  2. WeChat & SCRM Data report WeChat 10w+ marketing review: what marketers read, liked and shared over 30 days From mid-September to mid-October 2026, AI tools produced the most 10w+ posts among marketing trade accounts and the highest likes, but breaking news, emotional topics and brand collaborations drove sharing. Only a handful of trade accounts produce 10w+ posts consistently. Boson Yang
  3. WeChat & SCRM Guide WeChat SCRM in China: A Practical Guide from QR Codes to Segmentation In China, social CRM runs on WeChat. Official Accounts, WeCom and Mini Programs capture users, parametric QR codes and dynamic tags record every interaction, and segment-based journeys turn followers into members and repeat customers. Wanting Zong

Check it with data

Can AI search see your brand?

Run Brand Pulse's quick visibility check and see, in minutes, how your brand shows up on Doubao, DeepSeek and other AI platforms against competitors.

Quick visibility check