- CHAGEE's Paris Olympic Pop-up: How a Chinese Tea Brand Got Noticed at Gare Saint-Lazare During the Paris 2024 Olympics, CHAGEE ran a three-week pop-up tea bar in front of Gare Saint-Lazare. Day one brought more than 1,200 visitors and 5,300 interactions. The project was delivered by Brainsonic Live, Dékuple Group's team in France. Dékuple China Editorial Team
- What content wins B2B leads in China? Fair value exchange and instant trust The content that wins B2B leads makes people willing to fill in a form. It usually does two things: offers a fair value exchange by solving a real problem, and builds instant trust through credible authorship and clear data protection. Boson Yang
- B2B content marketing in China: three questions on starting, tone and expertise B2B digital work should start with content, because long buying cycles need steady nurturing. Professional doesn't mean serious: content must be precise and still interesting. An agency adds value by getting purpose, message, audience, channel and style right. Boson Yang
- Dékuple Group and ESCP Business School: three years of partnership, 46 students on agentic AI, M&A and MarTech Dékuple Group and ESCP Business School are in their third year of partnership: 46 master's students spend a month on three real Group challenges (agentic AI, M&A and loyalty, international MarTech), with a final defence on 20 November. Dékuple China Editorial Team
- Dékuple China signs strategic partnership with Shanghai's national IP operations platform Dékuple China has signed a strategic partnership with Shanghai International Intellectual Property Operation Management Co., Ltd., combining IP operations with AI brand technology to help Chinese companies build brands abroad. Dékuple China Editorial Team
- Marketing Strategy for China: Building a Brand for a Chinese Audience A China strategy starts with research, not translation. Almost everyone is online and on mobile, so the real work is choosing platforms, defining precise personas and making content discoverable on social, search and, increasingly, AI assistants. Benoit Raoult
- The Chinese Consumer Journey: Why It Is a Loop, Not a Line In China the consumer journey is a loop driven by social proof. People discover, evaluate and often buy inside social platforms, then post reviews that start the next shopper's journey. Brands that plan for every stage, including advocacy, win repeat purchases. Benoit Raoult
- Chinese student recruitment cheat sheet: digital platforms and a year-round communication timeline Recruiting Chinese students depends on platform choice and timing. WeChat runs through every stage, Q&A and forum sites serve the research phase, video and Xiaohongshu build awareness, and communication for a September intake should start a full year ahead. Benoit Raoult
- How to attract Chinese students: planning every touchpoint with the recruitment funnel Attracting Chinese students is not about posting on one platform. It means designing touchpoints along the funnel: social and search for awareness, website and Q&A content for comparison, and the website and WeChat for applications and enrolment. Benoit Raoult
- China's Snack Market Trends: Healthier Snacks, Discount Snack Chains and Online Growth China's snack market is large but fragmented, and growth comes from healthier products, discount snack chains and online channels. Imported brands are losing their edge to good-value local products and must win young consumers with clear positioning, the right pack sizes and social proof. Benoit Raoult
- The Rise of Coffee in China: Market Size, Key Players and the Yunnan Supply Chain China's coffee market is still growing, but the race has shifted from opening stores to winning on efficiency and price. Starbucks now runs China through a joint venture, Luckin leads on digital scale, and Yunnan is moving upmarket. Cate Liu
- Customer Journey Mapping: Your Customer-Winning Formula for China There is no single formula for marketing in China. A customer journey map is how you build your own: it shows, persona by persona, which platform, message and moment move people to buy, and where they drop off. Benoit Raoult
- Is Coffee the New Tea in China? How Coffee and Tea Cultures Meet Coffee will not replace tea in China, but it is entering daily life by borrowing the new-style tea playbook: milky and fruity drinks, seasonal launches and app ordering. Brands compete for occasions, not for coffee versus tea. Cate Liu
- Performance marketing for business schools recruiting Chinese students For business schools recruiting in China, reputation is the base and performance marketing the amplifier. Send Baidu search ads and social campaigns to dedicated Chinese landing pages, and time messages to the student and parent journey, to turn attention into measurable applications. Benoit Raoult
- The BCP Marketing Pathway: Build Walls, Collect Grains, Push to Private Pool for B2B in China B2B digital marketing in China takes three steps: build solid owned channels, keep publishing expert content that earns leads, then nurture those leads in a private pool. All of it should start with a full digital footprint audit. Boson Yang
- Webinar recap (9 November 2023): recruiting Chinese students, best practices and mistakes to avoid This 2023 webinar helped European schools prepare their September 2024 intake from three angles: trends in Chinese families' study-abroad decisions, a digital marketing timeline for 2024, and social media best practice. Benoit Raoult
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