Ethypharm
Ethypharm · ePR & SEO
How can Ethypharm enhance its brand visibility in pediatric rare diseases through search engine marketing and content marketing?
Objective
Establish Ethypharm brand over the Chinese web ecosystem (Baidu SEO)
Position Ethypharm in the rare disease space in China
Solution
- Branding Workshop: Define and document Persona, Customer Journey and Tone of Voice
- Baidu SEO: Improve Baidu first page search results content to include other information than corporate introduction and job openings
- Content Creation: Create a digital activation plan of potential topics and publication platforms
Performance Outcome
- Keywords like “Children Epilepsy” and “Doose Syndrome” secured top positions on DXY and Baidu
- The search volume for key brand-related terms like "Ethypharm Pharmaceutical" showed steady growth.
- Regularly published articles contributed to higher search rankings and visibility.
- Pillar articles and news-driven content consistently ranked on the first page for various keywords.
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